2 Be Deli takes inspiration from the classic New York Deli, and drops it in the middle of León, Guanajuato, Mexico. Treceveinte took visual cues from the retro graphics of NYC, using fonts that evoke the feeling of street signage. The menu and other print layouts are clean and highly structured, like a city grid, and there is a pattern-wave element that’s used throughout, perhaps representing the wafting smell of fresh coffee.

2 Be Deli Branding & Packaging By Treceveinte.