Waffee is a Melbourne, Australia-based chain that serves authentic Belgian waffles and coffee. It’s a fun little brand; the lettering of the logo is incorporated into the waffle’s griddle-iron pattern, which makes for excellent signage used in their stores. They also have a rascally raccoon character, illustrated eating, stealing, and dreaming about waffles. The overall look and feel is elevated by the use of bronze foiled details across the print materials, contrasted beautifully with buttery yellow interiors on the packages. The overall look is clean and minimal but still warm and friendly.

Waffee Branding, Packaging & Graphic Design by A Friend of Mine.