EAT is a happening lunch spot that specializes in handcrafted soups, salads and sandwiches. Now, I know you’ve heard that a million times before, but I promise this isn’t just some Panera-clone. EAT has a bit more personality and punch to it, using bright color-coded packaging for each of their product categories and unique typographic structures for their copy layouts. Contrasted with the beautifully detailed illustrations by Joel Penkman, EAT is a welcoming neighborhood lunch spot without the typical cliches of the modern fast-casual deli.

Eat Branding, Packaging & Environmental Design by The Plant.