Nogueira’s is a restaurant located in Lisbon, Portugal that focusses on what they call ‘fire food’; that is food that is cooked directly on a fire. That includes an assortment of proteins, but also includes wood-fired pizzas and vegetables. Their brand is rooted (pun intended) in the Nogueira family that runs the restaurant; an oak tree, symbolizing the strength of the family bond and their longevity. The tree also serves as a visual metaphor for how the fire food is made; wood fuels the flames, the same way the Nogueiras fuel the restaurant and keep it going. The interiors of the restaurant are just as stunning as the brand; don’t miss the abstracted, bent-plywood oak tree that spans floor to ceiling behind the bar.
Noguiera’s Branding, Art Direction, and Interior Design by Bullseye.