Design with delicious intent.™

Bent Taco Brand & Identity System by Vacalieb...

Bent Taco Brand & Identity System by Vacaliebres

Quick lunch, late nights.

Bent Taco is a fun, wild, and adventurous fast-casual taco joint that Vacaliebres captured with simple but wild illustrations and hand-set typography. Using a style that’s a blend between permanent marker doodles and neon lights of late-night quick eats, Vacaliebres infuses the fun of an impulsive night out into their brand language. In addition to the illustrations, their unique use of photo collage and high-grain, low-resolution photography gives the Bent Taco an innate skater punk attitude from the early 1980s. All of which melds into a low-key, genuinely unique and cool dining experience that’s outwardly relatable to anyone with an appreciation for a bit of wild fun.

Bent Taco Brand & Identity System by Vacaliebres.

Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).



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