Removing the worry of obtaining quality ingredients and using space-saving packaging are two of the ways that Hint aims to simplify the cooking process for the home cook. Black labels, beautifully set typefaces, and using ingredients as accent colors is a brilliant way to unify the typically chaotic spice cabinet so the cook can focus on the dish instead of fumbling through a storm of similar labels. The liberal use of negative space in the logotype and the label also gives way to quick, easy reads. Well-placed silver foil in the logotype further elevates the look by illustrating their attention to detail in a way that’s elegant and classy. A beautiful concept, executed with care.
Hint Branding, Packaging & Art Direction by Mark John Mangayayam.