We don’t often feature celebrity-chef restaurants here on GXG, because frankly, a lot of them are boring, white-tablecloth affairs that lack personality. Jamie Oliver, and his Italian restaurant brand Jamie’s Italian, is the opposite of that. The Plant took Oliver’s love for Italian cuisine and designed a brand and a suite of interiors to create an experience that was unique in the UK. Looking at Oliver for inspiration, Jamie’s Italian is warm, colorful and casual, playing with classic Italian tropes and interpreting them in new and playful ways.

Jamies Italian Branding, Interior Direction and Art Direction by The Plant.