Purnima is the hindi word for ‘full moon’; the moon is represented in the wordmark by the addition of almost-full circles on the R and A. Like the full moon shining into a lush jungle, Purnima is dark, mysterious, and refined. Lush junglescapes paint the walls and menus of the restaurants, and their verdant tones are reflected in typography and furniture. The menus are clean, easy to read and elegant; combined with the lush interiors, this suggests an elevated dining experience. Normally, one doesn’t associate Indian cuisine with white tablecloths, but Purnima throws that notion out the window, showing that a restaurant can maintain its roots and incorporate them in a way that foreign audiences clamor for.
Purnima Branding & Print Design by Ele&Uve.