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Maximo’s Pizzeria Branding by Jose Velazquez...

Maximo’s Pizzeria Branding by Jose Velazquez & Ceci Peralta

The narrative concept for Maximo’s Pizzeria is nontraditional at best, but that’s what makes it so compelling. Designers Jose Velazquez and Ceci Peralta say:

We developed the full concept based around a story about an Italian boy who got Maximo’s Pizzeria as a heritage from his very traditional uncle. This boy wants to go against the system, turning Maximo’s Pizzeria into a radical pizza revolution.

And so, the visual system features both brands; that of the boy’s uncle, and its the spray-paint alterations from the boy. It’s a lovely visual contrast that really lends itself to an intriguing narrative.

Maximo’s Pizzeria Branding by Jose Velazquez & Ceci Peralta.


Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.

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