If you’re a foodie or blogger of any sort, surely you’ve heard of how ‘bone broth’ is the hot new health food. Validity of that claim aside, we want to highlight the beautiful branding of Brodo, the little restaurant that started the trend. Each Brodo has a small storefront that doesn’t lack in warmth; it feels homey and comfortable, like their product, and features an interesting delivery system of their broths via a wall of taps behind the counter. Their brand predominantly features an inviting shade of orange and soft hand-drawn illustrations of common ingredients. Their wordmark too, a simple lowercase serif, works well with the other elements to signify the Brodo’s approach; simplicity, first and foremost.
Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.
Grits & Grids® is a project by Vigor, a restaurant branding and marketing agency based in Atlanta, Georgia. The Grits And Grids name, and associated marks are registered trademarks of Vigor Graphic Design, LLC.