Feroz is an artisanal beer bar, using the werewolf to represent the day-and-night duality of man, especially that wild side that is uncovered during a night out with friends and strong drinks. The use of the moon, moon phases, and a rough illustration of a wolf make up the bulk of the visual language. Typography is clean and meticulously structured, complimenting the wildness of the wolf illustration and other brand patterns beautifully. The different phases of the moon are used to add texture and visual interest to coasters, cards, and the like.
Feroz Branding, Illustration & Art Direction by Jerome and Zimmerman.
