Cold cuts have never looked so pretty. For Alpenmetzgerei, a simple, soft and colorful approach places to the focus on the product. The use of hand-drawn type adds character and a sense of craft to the packaging overall, and a no-frills approach to product photography makes Alpen Metzgerei feel more like an Instagram product-lifestyle brand than something you’d find in your grocery.

Alpenmetzgerei Branding & Packaging by Moodley Brand Identity.