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Ricolta Branding & Art Direction by Ethos

Ricolta Branding & Art Direction by Ethos

Ricolta is a rare example of an entirely typographic brand that’s done well. By utilizing various weights, styles, and sizes, Ethos was able to successfully activate their printed collateral with insightful content using the beautiful, organic serif typeface. The smart choice of gold foil in addition to a warm neutral palette helps to really let their pizza and ingredients shine as their brand colors.

Typography 101, elevated. Ricolta by Ethos.


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).

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