I love the current visual shift in craft beer to make labels and design simpler. White cans and white labels really stand out on the shelf when the standard for so long was punchy, bright in-your-face illustrations. Now, the trend is shifting to simpler, quieter designs that stand out among the cacophony. Cerverceria Morenos, based out of Mexico City, takes the trend and applies it to their bottles. For each beer style, Panel Studio chose a creature native to Mexico to represent it and a dedicated color that works simply with the brands overarching black and white. This makes ribbonization simple and creates brand consistency across all SKUs.

Cerveza Morenos Art Direction & Branding by Panel Studio.