Toniq challenges an unadventurous sports drinks category to quench the thirst of a wellness-driven consumer, standing out with a unique bottle shape and feminine design in a category dense with worn out sports tropes. Pearlfisher’s use of a feather motif in the identity symbolizes the light, feathery feel of coconut and the lightness of the drink, while the brown bottle visually harkens back to the color of the exterior of a coconut.

Toniq Identity and Packaging Design by Pearlfisher.