Capitalizing on happiness and brand modularity, Brandon Archibald rebranded the Saudi Arabia-based Zonice with interactive flair. The use of the bold color palette, animated mascot, and generously kerned copy gives the brand a fun, airy feel and also makes it easily approachable for people of all ages. The additional use of neon as both focal points and wayfinding guides is a wonderful way to capture and retain the attention of people both in and outside the establishment.

Functional and fun. Zonice by Brandon Archibald.