Crazy Bowls & Wraps is a healthy fast-casual chain based out of the American midwest. As they expanded, they explored other ways they could do good in their communities besides provide good, healthy food. AtomicDust incorporated this into their evolution of the brand, developing the brand mantra “Go for the Good”. While this messaging could seem heavy to some, AtomicDust made sure to offset it with a light and quirky visual personality. Handwritten type and tiny line drawings add a playful human touch to the visual system, and bright product photography beautifully displays the ingredients.
Crazy Bowls & Wraps Restaurant Branding by AtomicDust.