Tractorbeam took the heart of the existing Grub brand and turned up the volume, allowing the personality, ethos, and vision to come through. The main brand wordmark has been simplified and supplemented with a host of alternate expressions. The color palette has been brightened and extended… familiar yet fresh. The result is a layered, dynamic brand identity that is decidedly modern and unmistakably Grub.
Grub Burger Bar Rebranding by Tractorbeam.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
© Pavone Marketing Group, Inc. Grits and Grits is a registered trademark of Pavone Marketing Group, Inc. All work shared on this website is the copyright of their respective owners.
The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries
Restaurant and advertising industry headlines and thinking
Reviews of restaurant experiences from around the globe
Reviews of our favorite design, business, & restaurant books
Our favorite typography and fonts
Get the latest inspiration in your inbox every Monday morning, for FREE!
"*" indicates required fields
Get the latest and greatest content delivered to your inbox for free!
"*" indicates required fields
