Tractorbeam took the heart of the existing Grub brand and turned up the volume, allowing the personality, ethos, and vision to come through. The main brand wordmark has been simplified and supplemented with a host of alternate expressions. The color palette has been brightened and extended… familiar yet fresh. The result is a layered, dynamic brand identity that is decidedly modern and unmistakably Grub.
Grub Burger Bar Rebranding by Tractorbeam.