Real Handful is a line of unique snack mixes, with a rebelliously charming brand identity designed by Midday. Led by the brand’s battle cry of ‘unruly flavor’, the packaging inspiration features only hand-drawn typography, bright bursts of colors and a cast of surreal characters set in hilarious situations. What I especially love about this suite of products is how the narrative is expressed so succinctly with the simple combination of product name and illustration. Blood Orange Burst, for example, features an orange (the fruit) balloon in its final moments before being burst by a cactus needle. It’s a little dark and twisted, and I think that isn’t lost on the adults buying these products.
Real Handful Snack Mix Branding & Packaging by Midday.