Located on Old Street roundabout, Serata Hall is a relaxed and informal venue, offering pizzas and sharing plates, bottomless brunches, gin masterclasses and a regular liquor club. Serata Hall centres around bread, with a wood-fired pizza oven and its own in-house small-scale bakery – supplying bread and baked goods to two other restaurants that it shares a property with. & SMITH designed the utilitarian sub-brand for Tiny Tower bakery, which can be seen across the tags, wrapping and bags. Working alongside Red Deer architects, & SMITH created an identity inspired by a Victorian greenhouse and botanical ephemera, with the main logo being a green and gold monogram anchored by a hand holding a frond of botanicals. Subtle touches include menus tied with string, finished with hand-drawn botanical illustrations as well as branded tote bags and keyrings for locals and regulars.
Serata Hall Restaurant Branding by & SMITH.