J.M. Stock is Virginia’s first butcher shop specializing in locally-sourced, naturally-raised meats. This back to basics approach is reflected in its homey, lovingly disjointed visual system, featuring nostalgic illustrations and imperfect typography. J.M. Stock is one of those ‘unbranded’ brands; they don’t use the same typeface across all their systems, their illustration style changes from tshirt to tshirt, but everything still meshes together nicely since they all carry the same vibe.
J.M. Stock Butcher Shop Branding & Art Direction by Club.