I love when a restaurant takes an unexpected look for their category and runs with it. Rosa does just that, incorporating soft and romantic red and pinks, friendly illustrations, and funky typography uncommon in the pizza category. As Mundial Estudio puts it, Rosa is chef Lucia Soria’s love story to pizza. You can see this story unfold in the brand’s illustrations; a man offers a flower in courtship to a woman, who keeps her back to him, instead choosing to give all her intention to the slice of pizza in her hands.
Rosa Pizza Restaurant Branding by Mundial Estudio.