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The Welsh Pioneer Branding & Packaging Design...

The Welsh Pioneer Branding & Packaging Design by Hachetresele

Argentinian Welsh Cake has an interesting history. It came about due to the ingenuity and perseverance of the Welsh immigrants who settled Patagonia in the late 1800s, creating this fruit-cake variant to survive the harsh wilderness. Today, Welsh Cake is seen as a cultural connection to the past for a group of Argentines that hail from Wales and is still served in tea houses that dot the Chubut Valley, where those Welsh immigrants eventually settled and created communities. The Welsh Pioneer hopes to capture that connection to the past and reinvigorate it with new life while spreading the history of this delicious traditional cake. The identity takes almost all of its visual queues from the flag of Wales, predominantly featuring green and white with touches of gold to add an air of sophistication. Hachetresele, too, developed a dragon mascot for the Welsh Pioneer, echoing the dragon on the Welsh flag.

The Welsh Pioneer Branding & Packaging Design by Hachetresele.


Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.

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