Sparkling water is a booming category and the folks at Clearly Drinks we’re accustomed to canning other companies’ products. When given the opportunity to market their own brand, they approached Robot Food to create a line of the bubbly stuff that is refreshingly grown-up. Each flavor features an illustration that captures a moment of respite from busy modern life in the great outdoors, tying in the flavor through the clever use of subbing in the main ingredient for the sun. The illustration style, too, is reminiscent of vintage postcards in a way, lending a familiar friendly feel to the cans overall.
Upstream Sparkling Water Branding & Packaging Design by Robot Food.