Yellowbelly brings island vibes to the American Midwest, with a colorful and coastal look to match the bar’s bright space and bold flavors. AtomicDust created a visual identity that transports the guests to the tropics, forgoing the typical tiki tropes in the process. Instead, the team looked to seaside retreats of the French Islands and Polynesia, injecting the tired old tropes with new energy. The resulting suite is modern, fun and a little edgy. The experience continues over on Yellowbelly’s site; don’t miss the interactive record player on the homepage.
Yellowbelly Bar Branding & Creative Direction by AtomicDust.