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Hotel Meira Branding & Art Direction by 327 C...

Hotel Meira Branding & Art Direction by 327 Creative Studio

Four stars, eight decades of history, and located in the beautiful Vila Praia de Âncora, Hotel Meira 2018 brand refresh captures the simple, isolated elegance of the establishment along with the warmth of their family-operated nature. The bold, wide-kerned logotype, clean typography, warm palette, and ample use of negative space presents a refined, minimalist aesthetic while feeling wholesome and comforting. The subtle illustrative brand elements included as background support elements does well to tie together all visual elements into one beautifully cohesive design language.

Hotel Meira Branding & Art Direction by 327 Creative Studio.


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).

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