Located in a historic home in Charleston, SC, Parcel 32 capitalizes on the city’s rich background with a brand language that blends modern illustration styles with timeless typography to create an elegant dining experience rooted in history. By utilizing old city maps, railway ticket iconography, and smart monoline grids and illustrations, SDCO Partners glues together the past and present in a manner that connects to multiple generations without compromise. The copper foil and rich greens in their brand palette further elevate the dining experience by giving a not-so-subtle nod to luxury train cars of days past.
History, refined and updated. Parcel 32 Branding & Art Direction by SDCO Partners.