What is there not to love about a shrimp named Simon riding a fish and making tacos? Vegrande designed Simon Camaron to be friendly and memorable, blending the usual trappings of a taqueria with the charm of a seaside shack. Vegrande also has this to say about why they chose the name Simón Camarón.
The name Simón Camarón [ see·MOHN kah·mah·RON ] is a rhyme and a wordplay, as “simón” is a colloquial way of saying “sí” (yes) in Mexico, while also being a name, allowing us to create Simón Camarón as a character also; a shrimp in full taquero outfit, riding a fish, these two being the main ingredients of the menu.
Simón Camarón Restaurant Branding, Art Direction & Interior Design by Vegrande.