In order to introduce different perspectives and rethink “coffee shop culture,” Common Grounds Coffee worked together with Thinking Room to create interactive cups that complete/transform phrases to help the consumer to take a minute and appreciate the coffee itself vs using it as means to an end. These rotating coffee sleeves spin an otherwise negative phrase into something positive and these messages are further amplified with the use of bold typography, graphical censorship of the “toxic” phrase, and an isolated image to help convey the tone.
A brilliant conversation-starter. Common Grounds Creative Co-Op Packaging by Thinking Room.
