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Great Divide 25th Anniversary Packaging by GRIT

Great Divide 25th Anniversary Packaging by GRIT

To celebrate Great Divide’s 25th Anniversary, GRIT did a deep dive into their past offerings and re-introduced all the characters previously featured in their old packaging. The contrast between the custom type lockup with the stylized illustration along with the wonderfully warm color palette creates a hearty visual that encourages the consumer to explore the entire label for interesting details.

Packaging worthy of 25 years of success. Big Yeti by GRIT.


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).

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