I love me some healthier-versions-of-not-healthy-food, and homemade marshmallows are definitely up there. Smashmallow is a line of naturally flavored, ‘snackable’ marshmallows, all featuring beautiful world-building illustrations by the talented folks over at Hatch. They hoped to delight the consumer’s senses, creating a look that felt nostalgic and transporting; as if, by eating one of these marshmallows, you were instantly transported to a world where they used delicious fluffy cubes as building blocks. Each package is filled to the brim with little whimsical details, waiting to be discovered. You hardly notice the photo of the actual product on the front, being so engrossed in the illustration.
Smashmallow Branding & Packaging Design by Hatch.