Bunsen’s identity centers around their flexible, adaptive logotype; a friendly, chunky all caps sans serif. The shape of the letters remains the same regardless of how the word is presented across business cards, menus, and signage. What changes is it’s art style and coloring. It may appear as a multi-faceted, hatch-shaded word on parchment paper or a simple monochromatic inline, or blend completely into a busily striped pattern on packaging. The beauty of this brand lies in its variance and energy and is a wonderful example of what can be done with a simple logotype and a penchant for play.
Bunsen Burger Restaurant Branding by Revert Design.