Design with delicious intent.™

Fecafe Branding & Packaging by Diego Prestes

Fecafe Branding & Packaging by Diego Prestes

Designed for Seis Montes’ line of “everyman’s coffee”, Fecafe’s name and aesthetics were inspired by the sounds of street vendors selling their brews. The wild typography, iconography, and high contrast color palette give the customer a slice of the eclectic signs typically displayed on the vendors’ carts while adding a layer of polish for packaging that stands out from the rest. The fun composition where the labels are placed at various, seemingly unrelated locations throughout the packaging creates multiple incentives to rotate and visually explore each package to fully understand its contents.

Designed by Diego Prestes.

Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).



G&G on the Gram
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