Charleston is one of my favorite cities in the U.S., and thanks to an active creative community has seen an uplift in great design in the last few years. Off Track Ice Cream is one of the newer spots downtown, making traditional and vegan ice cream from scratch using fresh, locally sourced ingredients. Charleston-based Stitch Design Co always makes beautiful work, and Off Track is no exception, despite it being a little offbeat from what the rest of their portfolio looks like. Off Track has an oddly utilitarian feel to it, with a visual system that mostly compromises of slightly off-kilter typography. The warmth is brought back into the brand by a bold use of color and playful arrangements of the array of marks that make up the brand.
Off Track Ice Cream Shop Brand Identity Design by Stitch Design Co.