Folks is a Spanish hamburger joint, eclectically designed to represent their range of burgers and the kinds of people you’d meet there. Located the El Born neighborhood in Barcelona, it reflects its locations’ internal feeling by not committing to one style over another, instead opting for a simple execution of a range of typefaces and illustrations. Bright red shines on stark white and calms the patchwork visual identity without feeling aggressive or in your face. The resulting experience is laidback and friendly without lacking in character.
Folks Burgers Restaurant Branding by Guud Studio.