La Colmada is trying to bring back the concept of a local bodega to the student-friendly Madrid neighborhood of Malasana by incorporating a modern bar and sleek design. Ultramarina Studio took the hand-painted, personable typography usually found on these kinds of mom-and-pop grocers and interpreted it in their own modern, youthful way. With an additional focus on hyperlocal products of high-quality, La Colmada’s identity also needed to translate well to a bespoke line of packaged goods, which it does so effortlessly. An array of graphic, line-driven patterns was developed, inspired by the different interior touchpoints found on site. This creates a connection between the physical location of the store and any out-of-store experience had by the consumer, whether it be on La Colmada’s website or on a take-home package.
La Colmada Local Grocery Brand Identity by Ultramarina Studio.