At Traktor, everything, from the food to the layout of the space is thoroughly designed to reflect the heartbeat of this restaurant—the concept of the ‘Agricultural Jungle’. Traktor means tractor in Hungarian and is an idea that was conceived by its chef, Attila Bicsár. The restaurant presents a vivid interpretation of the Hungarian farm-to-table experience.
A ‘traktor’ is a tool largely used in agriculture, and it represents Bicsár’s effort to give every guest the highest quality produce and meats. Vegetables, in particular, play a major role in most of the restaurant’s dishes. Because of this, designers Réka Imre and Eszter Laki were prone to use these as inspiration for the patterns that live in most of the restaurant’s surfaces, further echoing what Agricultural Jungle means.
The overall brand identity plays with the juxtaposition between the classic and modern, which reflects the personality of Budapest itself.
Traktor restaurant branding by Eszter Laki & Reka Imre