Lasting 80-odd years as a restaurant is no small feat for any establishment. With a tenure that long, giving any brand a well-deserved facelift can be a sensitive subject and has to be handled with care and finesse. For Gene & Georgetti, a family-owned Chicago steakhouse founded in 1941, Paperwhite Studio looked to the spot’s rich history and loyal following to nudge the brand forward, without erasing what made it so special in the first place. They looked back to prevalent design trends of the 1940s that resonated with a city like Chicago, bringing back vintage graphic elements and pairing it with classically-inspired modern typefaces and personality-driven illustrations.
Gene & Georgetti Restaurant Rebrand by Paperwhite Studio.