Food waste is a real problem in the world right now and we love when brands not only step into doing great designs but when they do it for great causes. Waste-Not Kitchen is the perfect example of that. With the incredible opportunity provided by New Zealand’s current stats of food that ends up going to landfill, this brand has made its mission to repurpose some of these ingredients and created a sustainable brand of soups that operate as a “buy one- give one” to help people in need around their community. Tried and True was a key partner in this process helping them develop their brand and packaging to be desirable to the consumer and to serve as a peak of hope for those who hunger.
Waste-Not Kitchen Branding by Tried and True