It’s been a long weekend and we want to start the week with something fresh, sweet, and natural. That’s why we couldn’t think of a better brand than Anathoth! This brand produces magnificent jams and relishes that are making us drool a little. We love about Anathoth that they are simple and beautiful and so are their products.
The story began in 1987 and their mission has remained the same, to make great tasting jams and chutneys that people love. But even with that, we applaud companies that are willing to take a step further and refresh their image and brand, and that is just what they did by the hand of Unified Brands. We are glad to share with you all a very successful case of rebranding; through understanding the brand and the things that were valuable, Unified Brands, managed to update their visual identity without getting disconnected from the essence of Anathoth and the long trajectory they’ve walked so far. With simple but crucial changes in typography, layout, and illustration they accomplished to make this brand feel the same but very modern and relevant.
Anathoth Farm Packaging Rebranding by Unified Brands