“Muma is a spirit. Muma is a feeling.”
And that feeling is freedom, freedom to explore, to connect, to feel. This Mediterranean Spirit represents everything Mediterranean lifestyle is all about: sophistication, pleasure, refinement, and a strong drive to discover and be free. The visual identity created by Carosello Lab encompasses all that, from the brand story to the logo, and the art direction, everything was designed to expressed these values and attributes.
The illustrations and visual identity support the packaging by blending the elegance of the serif classic typography with botanical style illustrations that evoke the desire of discovery and knowledge behind Muma’s Gin. It is the perfect blend between strength and delicacy that enhances the sense into a journey of discovery.
Muma Branding & Packaging by Corasello Lab