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Muma Branding & Packaging by Corasello Lab

Muma Branding & Packaging by Corasello Lab

“Muma is a spirit. Muma is a feeling.”

And that feeling is freedom, freedom to explore, to connect, to feel. This Mediterranean Spirit represents everything Mediterranean lifestyle is all about: sophistication, pleasure, refinement, and a strong drive to discover and be free. The visual identity created by Carosello Lab encompasses all that, from the brand story to the logo, and the art direction, everything was designed to expressed these values and attributes.

The illustrations and visual identity support the packaging by blending the elegance of the serif classic typography with botanical style illustrations that evoke the desire of discovery and knowledge behind Muma’s Gin. It is the perfect blend between strength and delicacy that enhances the sense into a journey of discovery.

Muma Branding & Packaging by Corasello Lab

 

 


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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