Muma Branding & Packaging by Corasello Lab

“Muma is a spirit. Muma is a feeling.”

And that feeling is freedom, freedom to explore, to connect, to feel. This Mediterranean Spirit represents everything Mediterranean lifestyle is all about: sophistication, pleasure, refinement, and a strong drive to discover and be free. The visual identity created by Carosello Lab encompasses all that, from the brand story to the logo, and the art direction, everything was designed to expressed these values and attributes.

The illustrations and visual identity support the packaging by blending the elegance of the serif classic typography with botanical style illustrations that evoke the desire of discovery and knowledge behind Muma’s Gin. It is the perfect blend between strength and delicacy that enhances the sense into a journey of discovery.

Muma Branding & Packaging by Corasello Lab



The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!