Sanders Coffee Co Branding by Abdulsamad Umar

The thing we love the most about coffee is how universal it is, no matter where it is from and how unique it may be, we all find a way to appropriate it and give it whatever meaning we desire. Sanders approaches coffee from a modern and minimal perspective. It’s colorful, refined, playful, and youthful.
The visual identity blends photography, illustration, and type in a way that makes the product relevant and appealing to a younger audience, yet maintaining some traditional product photography.
Sanders Coffee Co. Branding by Abdulsamad Umar

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