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Sanders Coffee Co Branding by Abdulsamad Umar

Sanders Coffee Co Branding by Abdulsamad Umar

The thing we love the most about coffee is how universal it is, no matter where it is from and how unique it may be, we all find a way to appropriate it and give it whatever meaning we desire. Sanders approaches coffee from a modern and minimal perspective. It’s colorful, refined, playful, and youthful.
The visual identity blends photography, illustration, and type in a way that makes the product relevant and appealing to a younger audience, yet maintaining some traditional product photography.
Sanders Coffee Co. Branding by Abdulsamad Umar


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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