Duck’s Store Branding by Nu Nguyen

We love when kindness is at the core and center of a brand. This is precisely the case for Duck’s Story, a Vietnamese grocery store whose objective is to be a friendly and welcoming place to all who want to experience Vietnamese snacks and traditional ingredients. This store is everything but common, heavily creative, and thoroughly designed, this place is dynamic and full of stories. Using a vector illustration of a duck as a brand mascot it gives the brand a quirky and funny vibe that makes it so approachable and engaging.

Duck’s Store Branding by Nu Nguyen


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