Get Raw is an organic, vegan, gluten-free, and refined sugar-free snack bar. They view snacking on the go as a basic human need as opposed to a calorie-laden indulgence, and the look of their brand and packaging reflect their real, simple ingredients and mission. Each bar’s wrapper is simple and straightforward; the brushy logotype for Get Raw is large on the package, with the flavor set in a simpler, smaller san serif. Each bar is rendered in a single color that suggests the flavor, and this combined with the imperfect type of the logo suggests the simplicity and rawness of the product. The supporting corporate stationary follows this same motif; large white space used throughout suggests their no-nonsense approach to snacking, and hand-drawn notes and arrows reinforces their dedication to ‘raw’ ingredients.
Get Raw Snack Bar Branding & Packaging by Snask.