Double Dealer is an underground cocktail bar in New Orlean’s historic Orpheum Theatre. The creative genius at The Made Shop created an extensive and robust brand identity that resides in the playfulness and mischief of mystery and surprise of one of the few underground establishments in New Orleans.
All the brand identity was inspired by the name Double Dealer, the theatrical aspect of the venue, and the 1920’s underground scene and literary journal that circulated in the South. What we love the most about this project is how everything is designed to surprise and delight the audience with hidden little messages over all the touchpoints of the brand. From the mysterious sign, or lack of it at the entrance, to the theatre inspired signage, and wallpaper in the bathrooms, everything is thoroughly designed and filled with meaning.
Double Dealer Branding by The Made Shop