Equal parts trendy and timeless, Brand Bites reframes Rise & Shine Boulanger’s history for a modern audience. The letterforms of the logotype are informed by the sensuous shapes that bread and other decadent pastries take on as they rise. Deep rich browns contrast with sunny, yolky yellows to feel indulgent and bright. The sharp rays of the shining sun add further visual interest by contrasting the soft curves of the logotypes letterforms, and this motif also makes a lovely pattern on pastry wrapping paper.
Rise & Shine Boulanger Bakery Branding by Brand Bites.