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Hamburgueria Maneirista Branding by Mau Maria

Hamburgueria Maneirista Branding by Mau Maria

We know Portugal is famous for having some of the world’s best restaurants and incredible food everywhere you go. Well, Hamburgeria Manerista, which translates to ‘Manereista Burguer House’, is pretty much the Holy Grail of burgers. This burger concept borrows from the mannerist artistic movement ideas of perfection, elegance, and beauty, and juxtaposes it with contemporary pop culture elements; creating a kitschy and satirical brand. The whole visual identity heavily relies on the use of black and white collage of renaissance sculptures and art with images of burgers creating a very comical and amusing narrative throughout the different touchpoints. With a very limited color palette, using grayscales and gold, studio Mau Maria made this brand feel very robust elevating both conceptually and graphically what a burger restaurant can be. 

Hamburgueria Maneirista Branding by Mau Maria.

Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.


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