Unexpected, that is what the name of this coffee shop means in Italian; located in the southern Battery Park City in New York City, this cafe is a cozy and refreshing haven in the city. With a variety of warm and earthy colors, Crown Creative approached the rebranding of this coffee shop in a playful yet lowkey way, giving a lot of room for white/open space.
Inspired by olf Italian cafes the goal was to create a brand that would feel both nostalgic and modern, both in the interiors and the collateral and every touchpoint that way creating a memorable experience for both locals and tourists.
Inatteso Cafe Rebranding by Crown Creative
