Less is more is a great rule of thumb most times, but when it comes to branding sometimes that is a hard thing to achieve. To create a simple and minimal brand that still feels wholesome is a challenge, Celli’s is such a successful case of how branding can be as simple as you need and still have all the elements to still be engaging, relevant, and refined. The most unique thing about this brand is the type of treatment from the logo, while at the same time combining it with two other typefaces that create the whole brand. A neutral color palette that reflects the simplicity and transparency of the brand, the ingredients, and the production process.
Celli’s Branding by Project M+
